Description
Custom Bottle Neckers That Stop the Shopper and Sell the Bottle
Your bottle is one of forty on the shelf. From three feet away, nothing tells the shopper why yours is the one worth picking up.
Meanwhile, the promotion you paid for is buried on the back label. The recipe that would sell the pairing is nowhere near the bottle. And the flimsy, ill-fitting tags some printers turn out either won’t slide over the capsule or slip right off in the cooler — taking your message with them.
Custom bottle neckers from Hexa fix all of it. They put your offer, your story, or your QR code at eye level on the neck — the exact spot a shopper looks before they decide. Die-cut to fit your bottle, printed to stop a hand mid-reach.
What a Bottle Necker Does for Your Brand
A bottle necker (also called a neck tag, neck hanger, or bottle hang tag) is a printed card that slips over the neck of a bottle. Small piece of real estate, outsized job:
- Wins the shelf — adds shape, color, and a message at point of sale, so your bottle stops looking like every other bottle.
- Carries the promotion — coupons, rebates, BOGO offers, contest codes, and QR links right where the purchase happens.
- Tells the story — tasting notes, awards, origin, pairings, and recipes that justify the price and the pick.
For wineries, distilleries, breweries, and sauce or oil brands, it’s the cheapest piece of marketing that travels all the way to the shelf edge.
Pick the Right Necker Format for the Job
Different goals call for different builds. Here’s how the common formats compare.
| Format | What It Does | Best For |
|---|---|---|
| Standard single necker | One printed tag on the neck | Brand message, tasting notes, awards |
| Keyhole necker | Slide-and-lock fit on tricky bottle necks | Secure fit over capsules and foils |
| Tear-off coupon necker | A perforated section the shopper detaches | Trackable promos, rebates, BOGO |
| Double-sided necker | Printed front and back | Recipes, pairings, more copy |
| Booklet / multi-page necker | A folded mini-booklet | Detailed stories, multi-language, instructions |
Getting the Fit Right (This Is Where Most Neckers Fail)
A necker that doesn’t fit is wasted money. Too small and it won’t clear the capsule; too loose and it spins or slides off. The hole has to match your bottle’s neck.
Use these as a starting point — then confirm against your actual bottle before production. The single best move is to send us one bottle (or its exact neck spec) so we cut the die to it.
| Bottle Type | Typical Neck Diameter (just below the lip) | Notes |
|---|---|---|
| Beer longneck | ~26–28 mm | Snug fit, keyhole cut recommended |
| Standard wine (750 ml) | ~28–30 mm | Confirm capsule width before sizing |
| Sparkling / Champagne | Wider, with foil + wire cage | Larger hole, often slotted for the cage |
| Spirits (750 ml) | ~28–40 mm (varies a lot) | Send a sample bottle to be safe |
| Olive oil / sauce | ~25–35 mm | Confirm against the exact bottle |
Measure the neck’s outer diameter just below the lip. We size the hole to that, plus a small clearance and a keyhole slit so it slides on, then settles where it should.
Premium Stock and Finishes That Feel as Good as They Look
A necker is handled, not just seen. We print on 14pt, 16pt, and 18pt coated cardstock that holds its shape and resists curling on the shelf.
- Gloss, matte, or soft-touch lamination
- Spot UV, metallic foil stamping, and embossing for a premium, tactile finish
- PMS spot-color matching and full CMYK for true-to-brand color
- Optional string-tie or die-cut collar attachment
- 100% recyclable stock for sustainability-minded brands
📦 Packaging Expert Tip: Use a Keyhole Cut, Not a Plain Round Hole
Here’s the detail that separates a necker that works from one that ends up on the floor.
A plain round hole forces a compromise: cut it big enough to clear the capsule or foil, and it slides loosely on the narrower neck below. Cut it to fit the neck, and it won’t go over the cap at all.
A keyhole cut solves both. It’s a round hole with a small slit — wide at the top to clear the capsule, narrowing to lock onto the neck once it’s on. The necker slides over easily, then settles and stays put through shipping, stocking, and the cooler.
While you’re at it, put a unique QR or coupon code on a perforated tear-off section. Now you can actually measure redemptions and prove the promo paid for itself — the kind of number that gets next quarter’s run approved.
What Every Hexa Order Includes
The same standards apply to every order, with no fine print to get there:
- No die or plate charges — zero hidden setup fees, ever.
- Low 100-piece minimum — test a promo or scale a full rollout on the same spec.
- 8–10 business day turnaround — your packaging is never the bottleneck.
- Free dielines — ready-to-use templates so artwork drops straight in.
- Free 24/7 expert support — real structural and print help, not a scripted bot.
- 100% recyclable materials — sustainable stock your customers notice.
Get Your Bottle Noticed on a Crowded Shelf
The right necker turns a passed-over bottle into a picked-up one — and it ships in 8–10 days. Send us your bottle specs and we’ll get you a quote, a free dieline, and a tag cut to fit perfectly the first time.
Get your free quote today — no setup fees, low 100-piece minimum, delivered in 8–10 business days.
- 👉 Request a Free Quote
- 📞 Talk to a packaging expert — free 24/7 support
- ✉️ Email us anytime: hello@hexacustomboxes.com
